by Mara Peterson | Oct 22, 2025 | Education
Your property’s social profiles are an effective marketing channel when you post consistently with a diverse range of content, from amenities and availability to community events and nearby restaurants. This level of diversity in your social media posts helps you...
by Mara Peterson | Oct 22, 2025 | Education
Multifamily marketing has unique challenges in today’s demanding market. Renters want the most up-to-date information instantly when searching for an authentic community. When paired with tight budgets, marketers must learn how to do more with less. Automating...
by Mara Peterson | Oct 13, 2025 | Education
Lease-ups and stabilized apartments share similar goals of high occupancy and strong retention, but their strategies differ. A lease-up community is a newly built or recently renovated property that is still in the process of reaching stabilization, typically with 95%...
by Mara Peterson | Oct 8, 2025 | Education
Google Business Profiles have become an integral part of the renter’s journey. GBPs are likely the first touchpoint they have with your property, but they also serve as a major factor when deciding to schedule a tour, make a phone call, or sign a lease. That’s why...
by Mara Peterson | Oct 8, 2025 | Education
While Google still dominates as the leading search engine, Instagram may change how a portion of renters find their next apartment. This means your property’s Instagram account could appear in Google search results, showing off photos of amenities, resident events,...
