Engrain, the leader in interactive touring, mapping and data visualization software for the built environment, today announced a partnership with MavenAI, the leader in automated multifamily marketing solutions. The partnership will enable MavenAI customers to syndicate fee data via Engrain’s SightMap REST API automatically into property Google Business Profiles (GBP), keeping operators ahead of renter expectations and evolving regulations on fee disclosures.
Similar to the travel and retail industries, multifamily operators are facing mounting pressure to disclose all fees upfront. With new laws going into effect in multiple states and municipalities, it’s critical for multifamily operators to ensure prospective residents know the full cost of the rental upfront, before they’ve applied or signed a lease.
“Managing a Google Business profile should be automatic,” said Alec Slocum, CEO of MavenAI. “MavenAI now does that at scale for multifamily, across more than 2M units. With Engrain’s fee transparency built in, operators can finally publish all-in pricing without effort. The impact is obvious: better applicants, fewer distractions, and real alignment with what residents expect.”
“The fees associated with renting an apartment can be numerous and confusing,” said Brent Steiner, founder and CEO of Engrain. “We’re excited to partner with a cutting-edge, AI-driven company like MavenAI to support the shift to fee transparency.”
Bringing real-time, transparent fees directly into MavenAI-powered Google Business Profiles ensures multifamily marketers can deliver the full cost picture renters expect – without the guesswork.
SightMap customers can enable fee syndication to MavenAI at no additional cost. Current customers can contact your Engrain representative to request fee data access for MavenAI.
Key features of Google Business AI by MavenAI, now enhanced with fee data syndication from Engrain:
- Structured Fee Transparency, presenting all recurring and one-time fees clearly within the available unit listing within the Google Business Profile
- Automatic PMS Sync, ensuring prospects always see the latest unit pricing, floor plan availability, and current concessions on the GBP, automatically
- Dynamic, AI-Powered Google Posts, driven off amenities, availability, and concessions and transformed into optimized Google posts, every day
About MavenAI
MavenAI automates multifamily marketing and is trusted by 800+ leading multifamily companies to automate the most time-consuming marketing tasks, including keeping Google Business Profiles updated, automating social media posts, managing reviews, and syncing listings across 60+ directories – all across every property. MavenAI saves time, cuts costs, and enhances the renter experience – so your team can focus on more ambitious projects. Learn more at hiremaven.ai.
About Engrain
Engrain is transforming the way people find, lease and manage property. Its leading products are SightMap, an interactive property map platform, and TouchTour, a dynamic onsite showcase, and Asset Intelligence, a map-based data visualization tool. Engrain’s advanced integrations and proprietary mapping technology offer solutions for any real estate technology stack. Learn more at Engrain.com
FAQs
Why does fee transparency matter for multifamily operators?
Fee transparency matters because renters expect upfront and accurate pricing from the start. Additionally, new regulations at the state and federal levels require operators to disclose all fees, including application, administrative, and amenity charges. By establishing transparent pricing, you build trust with renters and reduce the number of application drop-offs.
What is Total Monthly Leasing Price (TMLP)?
Total Monthly Leasing Price (TMLP) is the total cost of renting a unit each month. TMLP is calculated by adding the unit’s “base rent” to all mandatory monthly fees. Unlike base rent, TMLP provides renters with a more accurate representation of their monthly payment, making it a transparent metric for leasing teams and prospects.
How does integration with Engrain improve the renter experience?
It automatically syncs fees and pricing with your Google Business Profile to display Total Monthly Leasing Price (TMLP), which ensures renters see the most accurate costs upfront. As a result, you’ll build trust with renters that helps drive conversions.
What platforms translate real-time pricing data into social posts?
MavenAI is purpose-built for multifamily marketing teams. It integrates with your PMS to automatically pull real-time pricing, availability, specials, and more into your social posts across Google Business, Instagram, and Facebook.