AI has become an integral tool across industries, but multifamily real estate has experienced significant change. Specifically, multifamily leasing and marketing have benefited from new AI tools by automating tedious tasks, such as updating listings and sending lease renewals to residents.
You can offload these duties and more by establishing a connected tech stack that works across your multifamily teams. By selecting the right AI tools that complement one another, you can improve your team’s speed, efficiency, and lease conversions.
For that reason, we created this list of the best Multifamily AI tools that work alongside one another to help you move prospects through the leasing funnel more effectively. AI adoption in multifamily is increasing steadily, and it’s important to understand the landscape.
What Is an AI Leasing Stack, and Why Does It Matter?
An AI leasing stack is a combination of AI-powered technologies that work together to improve the leasing lifecycle for both you and your prospects.
Instead of relying on solutions that work independently, an AI leasing tech stack integrates with other technologies to streamline tasks or eliminate certain ones entirely. Removing this repetitive work from your team’s plate frees them up to provide human touches where it matters.
Additionally, an integrated leasing stack shrinks response times and speeds up the leasing process. For example, a prospect wanting to schedule a tour doesn’t have to call or wait for a human to respond via email. Instead, an AI leasing agent handles the response, scheduling the tour without a team member’s assistance. As a result, you eliminate the possibility of that prospect losing interest.
An AI leasing stack is the modern approach to multifamily marketing and leasing because it drives occupancy and helps you stay competitive within your market. And as more AI-powered tools emerge from the market, staying ahead of the competition becomes increasingly more difficult.
Top Multifamily AI Vendors Powering the Leasing Funnel
Consider these top six multifamily AI vendors when building out your leasing tech stack, each providing assistance at different stages of the leasing funnel.
1. MavenAI
MavenAI is an AI-powered multifamily marketing tool designed to fully manage and optimize your Google Business Profiles and social content at every stage of the renter journey.
At the top of the funnel, Maven AI simplifies the process of updating pricing, availability, and concessions for every property. Instead of doing it manually, MavenAI connects with your property management system to handle these updates automatically.
Once prospects move to the consideration phase, MavenAI keeps them engaged through daily posts and quick responses to reviews. MavenAI draws inspiration for posts through a detailed analysis of your property’s offerings, from amenity photos and concessions to real-time pricing and availability.
By syncing with platforms like RentCafe, RealPage, and Entrata, MavenAI keeps your listings accurate and engaging. In turn, you capture renter interest at every stage of leasing without lifting a finger.
MavenAI features the following to improve your property’s visibility and conversions:
- Real-Time Updates: Sync pricing, availability, and concessions directly from your PMS, ensuring prospects always see accurate information, building trust, and reducing friction in the leasing journey.
- Daily Google Posts: Generate daily Google posts that showcase amenities, pricing changes, and specials to keep your property competitive in the market.
- FAQ Automation: Answer common questions instantly on our Google listings, reducing inquiries, freeing up your team, and building credibility with consistent answers.
- Local SEO: Boost your local Google Business Profile’s ranking with consistent and fresh content that drives traffic and conversions to your site.
- Concessions: Promote current offers and remove them the moment they expire to create urgency while preventing outdated specials from hurting your credibility.
- Social AI: Automate your social media presence that matches your brand’s voice and style while maintaining accurate details to keep prospects engaged and interested.
Ideal for marketing directors, asset managers, and regional teams, MavenAI reduces the work to build trust with prospects and drive conversions.
2. EliseAI
After drawing traffic to your property listings, EliseAI takes over at the first point of engagement. Elise AI is an AI leasing assistant and chatbot that responds to renter inquiries, answers questions, books tours, and manages prospect engagement across web and SMS.
Known for its strong Natural Language Processing (NLP), EliseAI maintains prompt responses to prospects and residents 24/7. This way, you reduce lost leads and maintain the conversation when the team isn’t available. Integrate EliseAI with your PMS to help move leads down the leasing funnel with less friction and more action.
The most notable features of EliseAI include:
- Smart Tour Scheduling: Automate the process of booking tours and confirming appointments to minimize no-shows and accelerate conversions.
- Personalized Recommendations: Match prospects with the right unit based on their preferences and the unit’s availability, creating a more tailored leasing experience.
- Customizable Leasing Modes: Configure discovery questions, screening criteria, and conversion goals for each property so EliseAI complements your strategy.
- Multi-Channel Engagement: Engage with prospects and residents over web, text, email, and voice all day and night to keep leads warm and responsive.
3. Nurture Boss
Despite how interested prospects may seem, they still require consistent follow-ups, which is where Nurture Boss enters your tech stack. Once you’ve qualified your leads and scheduled a tour, Nurture Boss keeps prospects engaged throughout the leasing journey with automated, personalized messages via email, SMS, or chatbot.
This multifamily AI-powered tool nurtures your leads by providing quick responses to questions, tour requests, and applications without burdening your team. If you’re struggling to manage your lead volume, Nurture Boss is an easily implemented solution that frees up your team to handle more essential duties.
Nurture Boss encompasses the following features:
- Resident Lifecycle Management: Automate every stage of the resident lifecycle, from renewals and rent reminders to delinquency notifications and maintenance.
- Bulk Campaign Blasts: Send campaigns to hundreds or thousands of people at once that fully integrates with your CRM and PMS.
- Personalized Messaging: Customize Nurture Boss’s messaging to match prospects’ preferences and behaviors.
4. Hy.ly
Prospects often interact with your property through email before scheduling a tour or even setting foot on it. For that reason, you need Hy.ly for its multifamily AI marketing automation.
Hy.ly is built to deliver high-quality emails that convert at every stage of the leasing funnel. When a lead comes in, Hy.ly starts the leasing journey by sending a personalized follow-up to the prospect. Through emails, Hy.ly sends drip campaigns, price drop alerts, and moves future residents down the funnel.
Key features of Hy.ly include:
- Mail AI: Sends media-rich emails customized to the prospect’s stage of the funnel, complete with clear CTAs and links.
- Chat and Tours: Support leads’ interest in your property by providing a 24/7 bilingual chatbot and AI-assisted tour scheduling.
- Nurture Campaigns: Keep leads interested by following up with them based on unit availability, price changes, concessions, and more.
- Multi-Media Content: Incorporate different types of media into your emails and chatbot responses, such as maps, images, links, and videos.
5. Realync
Realync is a multifamily virtual touring platform that enables leasing teams to connect with prospects from anywhere. The platform supports video tours, 360° click-throughs, and custom video follow-ups to nurture prospects who may not live in the immediate vicinity.
You can use the following Realync features to connect with prospects remotely:
- Personalized Videos: Send follow-ups, recap videos, or even custom FAQ videos to help answer questions and nudge hesitant prospects closer to a decision.
- Realync Studios: Give your filming responsibilities over to Realync by letting them create professional video content and 360° experiences for your property.
- Live and Pre-Recorded Tours: Offer prospects the flexibility of experiencing your property through a live video tour or a pre-recorded one from your team.
- Resident Communication: Use video to share community updates, maintenance how-tos, or event highlights that get watched by residents and prospects.
6. TourBuilder by Zillow
For properties not already using a tour automation tool, TourBuilder by Zillow provides an AI-enhanced scheduling platform to reduce leasing friction. By integrating directly into Zillow listings via the Zillow 3D Home app, TourBuilder allows prospects to schedule their own tours, view an interactive floor plan, and receive automated follow-ups. TourBuilder makes it so leasing agents don’t have to interact with prospects until it’s necessary.
Consider TourBuilder for the following:
- Calendar Sync: Integrate TourBuilder with your team’s calendars to send automated confirmations and reminders to prospects.
- Self-Scheduling: Let prospects book tours directly from unit listings to eliminate scheduling delays.
- Interactive Floor Plans: Give leads an idea of the unit using interactive 3D floor plans, allowing them to self-qualify before taking a tour.
Modernize Your Leasing Stack with Multifamily AI
AI is a critical component for multifamily leasing as it cuts back unnecessary work while more effectively funneling prospects into long-term residents. When you invest in your multifamily AI tech stack now, you’ll see faster leasing cycles, lower costs, and create stronger renter experiences.
However, results depend on building a leasing stack that sits on a solid foundation established by a multifamily marketing tool, such as MavenAI. With MavenAI, you’ll automate your Google Business Profile, optimize local SEO and listings, and capture renters through all stages of the funnel.
Schedule a demo today to see how MavenAI supports your property’s operations and how it can free up your team for more essential responsibilities.
FAQs
What should a modern multifamily marketing tech stack include?
A modern multifamily tech stack should streamline marketing efforts and eliminate repetitive duties. So, key tools include Google Business Profile automation, social media automation, reputation management, chatbots, and analytics platforms to measure performance and optimize campaigns.
How does MavenAI integrate into PMS + existing systems?
MavenAI connects directly with your PMS to access real-time property and unit data, eliminating manual updates and saving you time. It seamlessly complements your existing tools so your team can focus on high-impact marketing and leasing activities.
What tools automatically update photos on Google profiles for apartments?
MavenAI automates photo updates by pulling the latest community images, such as amenities, community events, and floor plans, directly from your PMS. As a result, your GBP remains fresh for prospects and signals to Google an active profile.
Which AI platforms optimize Google Business Profiles for apartment communities?
MavenAI was built for multifamily and specializes in optimizing Google Business Profiles at scale. It automates daily posts, review responses, and more, all while ensuring the information is accurate and pulled directly from your PMS in real-time.