Multifamily Marketing - Automated

With new seasons come new opportunities and challenges for multifamily marketers. Each season presents unique challenges that can be difficult to overcome, especially without the right automation tools. Manually creating and scheduling seasonal leasing campaigns is time-consuming. Missing a holiday or posting outdated information hurts your engagement and search visibility.

RKW Residential transformed its digital marketing by automating Google Business Profiles and social posting with MavenAI. The result: a 9% lift in lead-to-tour conversions, doubled search views, and over $110K in added annual lease value per property — all while freeing onsite teams to focus on authentic, high-impact content.

Multifamily teams have a vast range of duties to manage, including leasing and marketing, renewals, budgeting, and more. With so much going on, you need to find ways to free up your team to focus on enhancing the leasing experience for residents and developing creative strategies to get ahead of the competition. 

Multifamily Google Business Profiles have become an essential leasing channel for properties. However, managing regular updates, uploading photos, responding to reviews, and posting for multiple properties is time-consuming and tedious. Fortunately, Google Business automation tools have emerged to make updates for multifamily properties simple.

Your property’s social profiles are an effective marketing channel when you post consistently with a diverse range of content, from amenities and availability to community events and nearby restaurants. This level of diversity in your social media posts helps you stand out to renters while keeping your property at the top of their feeds.

Multifamily marketing has unique challenges in today’s demanding market. Renters want the most up-to-date information instantly when searching for an authentic community. When paired with tight budgets, marketers must learn how to do more with less.